…But how are we going to pay for it?

A large part of philanthropy and serving the greater good is raising funds. Money is, of course, not the primary motivation of the things those who serve do but realistically it is needed to make what happens for the good of the community strong.

Gaining enough money to accurately and positively conduct events and programs for philanthropy participants is no easy task. It requires planning and care, similarly as the programs themselves. Actually, raising money may be considered the pre-event to the actual one because it takes the same sort of attention-to-detail that is required by the main program of focus for the philanthropy.

The first thing to consider is: who is your target market? Yes, raising money for the purpose of funding a philanthropic endeavor is essentially a marketing effort. Identification of those who have the potential to give is key in the first steps of planning. The point of revealing this is not to make any aspect of philanthropy seem robotic and uncaring, but to note the significance associated with philanthropic planning.

To get things done for the sake of helping requires serious organization and cannot be carried out simply because there is a desire to do so. At the risk of making philanthropy sound like a business, it will only be said that fundraising is a task that qualifies specific attention.

Therefore, start with identification of who you will gain the most funds from the quickest. Generally, the services that need to be given to people have to be done in a timely manner, so gathering of monetary donations has to be speedy and still organized.

Fundraising does not have to be the same monotonous event every time. It does become more and more difficult to put forth a fundraiser that will attract people itself and take the heat off of the planner of having to harass potential participants.

Here are a few ideas:

  1. A cook – off:
  2. Participants compete similar to a fancy show on Food Network and enter for a fee
  3. Winners receive a grand prize
  4. A “coin toss”:
  5. People can simply offer their loose change to a collecting agent
  6. Raffles
  7. Round up decent give-aways and auction them off

Those are just a few examples for thought. Fundraising is indeed a process and cannot be done overnight (not if a good amount of money is desired). All proceeds benefit the initial cause of course.



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